1 – Launch:
In a globalized economy significantly competitive and complex, and where the changes are more regular, the organizations have to demonstrate a great flexibility and an increased degree of agility to maintain or increase their competition and their business. The key expression embedded inside the daily organization by almost all of the companies is the CREATIVITY, involving to create an environment and a process of pondering leading to the generation of recent ideas relevant and possible. This concept of creativity can be applied possibly in the conceiving and advancement new products and services or in the operations of the corporation. As Edward cullen de Vale said the Creativity " is a skill and is not merely about person talent…Creativity is not just doing diverse but especially creating value”. It is obvious that a firm staying with this past glories and without the willingness to improve and develop its solutions, products, gives or company structure, will take the risk of getting caught or perhaps exceeded by market and their competitors. Nevertheless , the desire to participate in a creative method is not sufficient itself, and some conditions and great practices need to be implemented in order that the success and adherence for the concept. The next chapter explains some of the methodologies used and the conditions bringing about Creativity.
2 – Creativeness definition:
Considering that the last century, a wide quantity of studies have been performed to be able to understand and explain via a realistic point of view what is the definition in the creativity and exactly how it is going on in firm and finally the key factors and methodologies advertising creativity. By these studies, a common opinion is appearing and identifying the creative imagination with two characteristics which are originality and usefulness.
Around 1962, Rhodes referred to the framework of the creative imagination in several parts (The 4P's): The creative Person, the imaginative Process, the creative Merchandise and the innovative Press or perhaps environment. Creative Person: Whether or not every person may be creative, you will find different degrees of creativity in each person based on some features, or talents like the visibility, the fascination, the imagination, the flexibility, the risk-taking, the motivation as well as the independence. Some assessments tools are available and enable defining the profile as well as the ability of each and every person to get creative such as the Torrance Checks of Creative Thinking (TTCT) or the MBTI understanding the style of each person. These applications are very useful for team building or perhaps for promote creativity in organization. Imaginative Process: This part is related to the tools, the techniques and methods used for working together to optimize the creativity and critical thinking. The most important facet of the different methodologies studied is known as a clear parting between every single phase from the process to avoid interferences or disorder. Graham Wallas offers a methodology divided in four phases: Preparation, Incubation, Illumination and Confirmation. It has been exhibited from a scientific perspective that different areas of the mental faculties are turned on according to the phase treated.
Imaginative Product: When it was mentioned before, the Creative Merchandise has to be equally novel and useful. The question behind this is certainly: What do we wish to do better? What product, support or procedure we want to improve and turn in more helpful or perhaps efficient way.
Creative Press: The Creative Press identifies the mental environment used in an corporation, a service or a team. One of the most favorable environment stimulating Creative imagination must combine the following aspect of Flexibility, Manager support, Trust, Visibility, Dynamism, Risk-taking and Thought Time. The framework identifies in the 4P's theory is definitely enabling to comprehend all factors and circumstances conducting to the Creativity. The understanding of the theories may be the first step toward an effective execution. However the principles of the firms and the part...
References: DELIZIOSO M. Teresa & KRAMER J. Steven, Inner Work Life: Learning the Subtext of Business
PARA BONO Edward, Six Thinking Hats, 85
RHODES Mel, An examination of creative imagination, 1961
RICKARDS Tudor & MOGER Leslie, Handbook pertaining to Creative Group Leaders, 99
WALLAS Graham, The Art of Believed, 1926