Firehouse Subs expansion

 Essay in Firehouse Subs expansion

Firehouse Subs nationwide

Research Project – Final Program

Global Management


Cover Page1

Table of contents2


I. Business Summary

1 ) 1 Intro

Firehouse Subs is a quickly casual meal restaurant string established in 1994 that focuses on sizzling subs dished up with chicken and cheeses. The head office are located in Jacksonville, FLORIDA. Firehouse Subs now would like to expand internationally to Australia a region we all feel gets the right marketplace, cultural preferences and low barriers to entry intended for our company. I actually. 2 Items

Our items are fresh, made-to-order hot and chilly sandwiches that appeal into a wide variety of consumers. I. several The Market

The fast casual restaurant sector has seen tremendous expansion over the past 10 years. That expansion is due in part to the increasing younger populace that seeks out the cusine atmosphere and convenience that fast informal offers. Firehouse Subs distinctly caters to this target market as well as families that seek better fast-food alternatives. I. 4 Management Group

Chris Sorenson – Co-Founder

Robin the boy wonder Sorenson – Co-Founder

Sophie Joost – Vice President and Founding Partner

Don Fox – Ceo

Vincent Burchianti – Main Financial Police officer

We. 5 Economic Considerations

Firehouse Subs expects to invest $1, 500, 1000 of its own capital to finance rental improvements, tools, advertising, employing and teaching of a personnel hired regionally to start and wide open the initial restaurant nationwide. Firehouse Subs anticipates revenue of $540, 000 inside the first 12 months, $675, 000 in the second year, and $810, 000 in the third year from the plan. The initial restaurant should certainly break even by simply its 6th month with the plan and continue to enhance sales from there. Profits pertaining to the time period are expected to be $77, 146 inside the first season, $115, 349 in season 2, and $159, 025 in yr 3. Firehouse Subs is usually confident that there will be simply no issues inside the areas of cash flow. Firehouse Subs has often and will continue to remain a debt-free and profitable organization. II. Job Proposal

2 . 1 Background Justification

This project pitch is for the expansion of Firehouse Subs, a franchised sandwich cafe founded in Jacksonville, FL, to the Australian market, particularly New South Wales in the Sydney metro area. Firehouse subs has 600+ restaurants in 35 claims and Puerto Rico and has a tested concept. Bigger sandwich shop operations such as Subway had been successful in expanding internationally and Firehouse Subs really wants to establish a existence in the overseas markets. 2. 2 Targets

The goals include developing corporately held as well as franchised restaurants in and around Sydney –metro area. Developing 3-5 eating places initially to be able to determine the neighborhood acceptance and also refining a menu that fits you the local demographics and tastes. This should contribute to the local client by offering an alternative to traditional hoagie concepts as well as promoting business ownership and creating opportunities in the local industry 2 . three or more Expected Outcomes

The anticipated results with the expansion in order to increase market share and create more earnings and success for the business. Revenues will probably be generated by a % of sales or royalty accumulated from dispenses as well as the first franchise payment. Ultimately we would like to see Firehouse Subs broaden to over 20 restaurants outside of the Sydney area and to various other metro areas such as Canberra, Brisbane and Melbourne. 2 . 4 Job implementation

Ideas for applying the admittance into the local market will be through the use of sales strategies and reaching out to local business chapters that could provide data to business owners, shareholders looking to business and get more information regarding Firehouse Subs. By investing in a company franchise location initially this will provide exposure to the Firehouse Subs company and giving as well. Target area pertaining to location would be...

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