Presentation

 Presentation Essay

SlNo Brand Mobile

one particular Ajith Nair. S 9446454352

2 Ajith S 9447461557

3 Aneesh T. S i9000 9656842664

four Aneeshkumar A. S 9497325242

5 Plug Ben Vincent 9446416909

6 Jack Bert Vincent 9496195141

7 Jayadevan R 8907497456

8 Jayakumar M 9447227225

9 Narayanan K. E 9349313125

10 Ouseph. E. P Dr 9447979009

eleven Prasad Raj R. Versus 9447407407

12 Roshan Jayaram 9048306386

13 Sabina Sun-drenched 9526849438

14 Sachin Mankad 9446580561

15 Saji C 9447726644

of sixteen Saji Kumar K 9387813253

17 Sanitha Pramod 9961774134

18 Sasikumar D 9446106633

19 Siva Dutt Sixth is v. K. 9447427762

20 Sreelatha K 9447162875

21 Vimal Kumar M 9497004829

22 Vinod M. I 9747333822

23 Vishnu K. Nair 9446197783

twenty four Ajith Kumar A 8547743328

Advertising is attractive. (rational appeal)

Advertising is attractive. (emotional appeal)

. Copy composing

Copy assessment.

Need and importance of advertising and marketing appropriation.

(percentage sales approach, competitive comparability approach, funds available method)

Need and importance of marketing appropriation.

(incremental method approach, fixed quantity per unit approach, payout planning approach, experimental technique )

Mass media planning and strategies-(media booking, selection of mass media vehicle) Media planning and strategies - (determining the media alternative, scheduling & timing of advertisement)

Mass media planning and strategies( media evaluation).

Support media.

Advertising- functions

Advertising targets and types

Economic concerns in advertising

Social issues in marketing.

Honest issues in advertising

Want and need for advertising appropriation.

(marker share approach, job & target approach, Irrelavent allocation approach)

IMK - MBA 2012-14 (Evening) Set - Marketing Assignment - 3rd Term Importance of conversation in marketing.

Communication models- Linear style & two step unit

Communication models - Interaction model & hierarchical unit Integrated advertising communication

Communication approach.

Developing powerful communication ( identifying target audience, determining...